The New King of Full Frame

f_4, 1_60, ISO A7S

f_4, 1_60, ISO A7S

The evolution of digital camera totally changed the landscape of photography. Of course, it was dominated by the two popular brands, Nikon and Canon. Both camera manufacturers offered a product that ranges from newbie to professional use. Because of the size and weight of DSLR, compact cameras came in as an alternative.

It started out being called Bridge cameras. It was suppose to bridge the gap between a point and shoot camera to DSLR. They’re compact and fully loaded. It has the feature of a DSLR minus the size and weight. It’s mirrorless and comes with an electronic viewfinder. It was an instant hit and definitely filled up the gap with a bang.

Fujifilm is the most successful in this particular segment of the industry until Sony decided to raise the bar higher. Last year, they released a series of compact cameras that gives you all the benefits of a bridge camera but this time, it comes with a full frame sensor.

The Sony A7 series come in three variances to cater the demands of photographers shooting different genre, the A7, A7R and A7S. The A7 carries a decent 24 megapixel sensor while the A7R carries a whopping 36 megapixels without the low pass filter for sharper details. The A7S on the other hand is loaded with only 12 megapixels but with staggering 409,000 ISO. It can be used for stills but takes all the advantages for video.

Just barely a year launching the A7 series, Sony came up with another addition to the set. They released the A7 Mark II. It carries the same 24 megapixels but equipped with a 5-axis In-Body Image Stabilization. This is the first full frame camera to use this technology. Image stabilizers are normally found in lenses, this time, it’s part of the camera so you have to spend much for lenses with image stabilizers.

In-Body Image Stabilization technology makes sense because instead of making a stabilizer for each lenses which affects the price of the lens, now you only use one mounted on the camera body. This is definitely one of the coolest feature of the A7 mark II.

What I like about the Sony A7 series is of course the quality you get from a full frame sensor. The custom buttons positioned in different parts of the camera and the easy to adapt camera operation and menu is very much appreciated. With Sony releasing new lenses under its roster, Sony is definitely making waves right now.

Keep on shooting everyone.

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